Consumer Behaviour

  • Course Number: 3.41215
  • Credit Points: 3
  • Year of Study: 4
  • Semester: 1

This course is designed to provide a sound understanding and application of consumer behaviour trends, to train highly qualified and competent marketing managers and to develop people with up-dated knowledge to man the jobs in the marketing department of corporate and public sectors in the growing PNG modern economy.

Undergraduate Information

Undergraduate Admission Requirements

All successful Applicants to the School of Business & Public Policy Undergraduate Programs will take up the

Business & Management Foundation Year.

Upon successful completion of the Business & Management Foundation Year with a minimum overall GPA of 1.75, successful students can then apply for the programs offered by the school.