Global marketing is a relatively new course in developing countries such as Papua New Guinea. Its importance cannot be underestimated as increasingly economies now depend on how much foreign exchange one can earn. This course seeks to fill this void by grouping students in the intricacies of Global and Asian Marketing.
It undertakes a review of the 4Ps approach (product, place, promotion and price) and considers the importance of relationship marketing. It then undertakes a review of the strengths and weaknesses of developing countries in penetrating the export markets using the global commodity chain approach.