Principles of Marketing

  • Course Number: 3.21209
  • Credit Points: 3
  • Year of Study: 2
  • Semester: 1

This course is a broad survey of the principles and guidelines underlying markeing management,

Topics covered include:

  • the marketing concept
  • the marketing environment
  • marketing information systems
  • market segmentation and measurement
  • marketing planning and strategy.

Marketing-mix areas considered include product, pricing, distribution and communication policy decisions.